Bloom's
Delivery service of fresh flowers and seasonal dedicated to the purchase for oneself of individuals and professionals.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
| EUR | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | 669 % | 260 % | (39 %) | (26 %) | (32 %) | 21 % |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | 4 % | (35 %) | (42 %) | (58 %) | (1 %) | 12 % | 16 % |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | (6 %) | (38 %) | (89 %) | (63 %) | (18 %) | (6 %) | 8 % |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Bloom's operates as a direct-to-consumer flower subscription box service, delivering fresh, seasonal flowers throughout France. The company's business model is centered on providing customers with flowers sourced directly from producers, bypassing traditional storage to ensure freshness. Deliveries are consolidated to a single day of the week, with flowers being prepared, packed, and shipped on the same day.
The core offering is a subscription box that includes a selection of seasonal flowers, foliage, and accessories like jute cloth and ribbon for arranging. Customers receive a curated set of 15 to 35 stems, depending on the subscription level chosen. To enhance the customer experience, Bloom's provides educational content, including an illustrated gazette with care tips and video tutorials led by artisan florist Gilles Pavan, who helps customers learn how to compose their own bouquets. This 'Do-It-Yourself' bouquet concept is a key part of their value proposition. The service is structured around a flexible subscription, allowing customers to receive flowers at their own pace. Revenue is generated through monthly subscriptions, with pricing starting from €25 for a small bouquet and increasing for larger arrangements.
The founder of a similar concept, the Peonies café and flower shop, is Clémentine Lévy. After studying communication and journalism in Paris, she worked as a model, journalist, and DJ before creating Peonies, Paris's first flower-café. This background in diverse creative fields and her passion for floral design informed her entrepreneurial ventures in the floral industry. She has focused on the environmental aspects of floriculture and the importance of transmitting her passion for flowers to others.
Keywords: flower subscription, direct-to-consumer flowers, seasonal bouquets, DIY bouquet kit, French flower delivery, e-commerce, floral design tutorials, fresh flowers, subscription box service, home delivery, artisan florist, Gilles Pavan, Clémentine Lévy, Peonies, direct from producer, floral arrangement, flower care, lifestyle subscription, European market, online flower service