Bloom
Building technology that will provide innovative, fair, responsible and inclusive financial products that improve the lives of African consumers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
* | N/A | Seed | |
| Total Funding | 000k | ||
| USD | 2022 | 2023 |
|---|---|---|
| Revenues | 0000 | 0000 |
| % growth | - | (87 %) |
| EBITDA | 0000 | 0000 |
| Profit | 0000 | 0000 |
| EV | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 |
Source: Dealroom estimates
Related Content
Bloom is a startup that operates in the digital rewards and incentives market. The company provides a platform where users can earn monetary rewards based on their participation and engagement. The primary service offered by Bloom is a referral-based rewards program. Users are encouraged to invite others to join the platform, and their rewards are determined by the number of verified referrals they bring in.
Bloom serves a broad range of clients, primarily targeting individuals who are motivated by financial incentives and enjoy participating in referral programs. The market it operates in includes digital marketing, customer engagement, and loyalty programs. This market is growing as more businesses seek innovative ways to attract and retain customers through digital means.
The business model of Bloom is straightforward. It leverages the power of word-of-mouth marketing by incentivizing users to refer others to the platform. Users receive a monetary reward based on their ranking, which is determined by the number of verified referrals they have. For example, to be eligible for the top ranking bracket, a participant must invite at least 50 verified referees. For the second to tenth ranking brackets, at least 10 verified referees are required. The rewards decrease as the ranking brackets go lower, with minimal or no invitation requirements for the lowest brackets.
Bloom makes money by partnering with businesses that want to increase their customer base through referral programs. These businesses pay Bloom to run these incentive campaigns, and Bloom, in turn, shares a portion of this revenue with the users who participate in the referral program. This creates a win-win situation where businesses gain new customers, and users earn rewards for their efforts.
In summary, Bloom is a digital rewards platform that incentivizes users to refer others, thereby helping businesses grow their customer base. It operates in the digital marketing and customer engagement market, using a referral-based business model to generate revenue.
Keywords: digital rewards, incentives, referral program, customer engagement, loyalty programs, monetary rewards, verified referrals, digital marketing, user participation, business growth.