Bloom

Bloom is a technology company focused on decentralized identity and verifiable credentials, founded in 2017 by Jesse Leimgruber, Alain Meier, Ryan Faber, and John Backus. The platform aims to create a secure and user-controlled identity ecosystem, addressing the shortcomings of traditional, centralized credit and identity systems.

The core of Bloom's offering is a protocol that allows individuals to own and manage their own identity data. It leverages blockchain technology and cryptography to enable users to verify their identity without exposing sensitive personal information to third parties. The business model revolves around providing tools and services for developers and businesses to integrate Bloom's decentralized identity solutions into their applications. This includes SDKs for mobile and web, enabling functionalities like one-click sign-up, passwordless login, and secure data sharing. Clients are primarily developers and organizations that require robust identity verification and management, such as those in the financial services, sharing economy, and online marketplace sectors.

The Bloom Vault allows users to store and manage their verifiable credentials, which are digital attestations of identity attributes (like name, age, or creditworthiness) that can be selectively shared. The platform has also developed BloomID, a global, federated identity that users can take with them across different services, and has worked on solutions for risk and credit assessment. This approach gives individuals more control over their personal data while providing businesses with a more reliable and streamlined way to verify user information.

Keywords: decentralized identity, verifiable credentials, blockchain, identity management, self-sovereign identity, data privacy, secure login, DID, user-controlled data, identity protocol