BLOK

BLOK positions itself as a manufacturer of smart home appliances, specifically focusing on the intersection of culinary arts and technology. The company was founded in 2020 by the husband and wife team, Anthony J. Frick, a 'reformed' lawyer with a decade of experience in healthcare, wellness, and technology companies, and Alissa Frick, a career professional in digital media and television production with two Emmy awards to her name. The idea for BLOK originated from their personal experience of cooking more at home and identifying a gap in the market for engaging and contemporary cooking classes.

The company's flagship product is a smart cutting board made from dark walnut wood, which features an embedded, removable digital display. This hardware is designed to create a virtual, interactive experience for home chefs. The business model revolves around selling this custom-designed hardware, which is paired with a subscription service for on-demand cooking classes led by expert chefs. These classes cater to various nutritional and dietary needs. The entire system, including the cutting board's digital components and a docking station, is controlled via a smartphone application compatible with both iOS and Android devices. The app also facilitates community engagement among its users.

BLOK's revenue is generated through the direct sale of the smart cutting board and recurring revenue from subscriptions to its library of cooking classes. The company, operating as BLOK Industries Inc. and based in Malvern, United States, aims to provide an experience akin to 'the Peloton of the kitchen'. The target clientele are at-home chefs and foodies looking for a more engaging and instructional way to prepare healthy and delicious meals. Keywords: smart cutting board, on-demand cooking classes, culinary technology, home cooking, kitchen appliance, interactive cooking, subscription service, food tech, smart home, recipe guidance, digital display, cooking community, Anthony J Frick, Alissa Frick, virtual cooking experience, meal preparation, iOS app, Android app, walnut cutting board, healthy meals