BlogGlue

BlogGlue was a service offered by parent company AwareLabs, Inc., which was founded by Paul Kenjora in 2003. Kenjora identified a gap in the market for early-stage startups that lacked the public relations expertise or the capital to hire expensive PR agencies. He developed AwareLabs to serve as a bridge, creating a PR task list and an interactive website marketing plan with online resources to guide these small businesses through the initial phases of a launch campaign.

The core offering, BlogGlue, functioned as an automated content and engagement tool for bloggers. Its primary purpose was to help bloggers increase their page views and build a community around their content. The service automatically analyzed a blog's content and then created connections with other relevant blogs in its network. This was achieved by displaying related posts from other users, creating a content discovery network that encouraged readers to explore similar blogs, thereby increasing traffic for all participants. The business model likely revolved around a subscription or service fee for accessing this network and its features.

Co-founded by Adam Ayers and Paul Kenjora, BlogGlue aimed to solve the problem of content discovery and audience growth for independent content creators. The platform facilitated a symbiotic relationship between bloggers, where they could mutually benefit from each other's traffic. One of the key features was its ability to keep readers engaged by offering them relevant content from across the network, which helped to reduce bounce rates and increase the time spent on the sites within the network.

Keywords: content discovery, blogger network, audience growth, traffic generation, PR automation, marketing tools, content syndication, reader engagement, small business marketing, startup resources