BlockGames

BlockGames, operating as BlockProtocol, is a marketing protocol established in 2022, designed for the web3 ecosystem. The company provides a network of autonomous, agent-and-user-driven marketing channels that enable web3 brands to execute targeted campaigns to expand their reach and liquidity. The platform was co-founded by CEO Benas Baltramiejūnas and COO Kipras Gajauskas. Baltramiejūnas has an entrepreneurial background, having started investing in and managing a property portfolio at the age of 18 before working in real estate in London.

The company's core offering revolves around a decentralized network that allows applications to interact with player gaming data across multiple blockchains. This is centered on the concept of a "Universal Player Profile," an on-chain, NFT-minted persona that aggregates a player's engagement data, achievements, and on-chain activities. This profile gives players ownership over their data, which they can share within the network in a privacy-preserving manner to earn rewards. For game developers and brands, the platform serves as a user acquisition tool. They can access anonymized, first-party data for precise user targeting and pay cost-per-install fees for new users acquired through the network.

The business model is powered by the native utility token, $BLOCK. This token is used for various platform fees, including setting up marketing campaigns and as the currency for campaign rewards. When brands initiate campaigns, they must swap their native reward currency into $BLOCK, creating demand for the token. The protocol also features a Monetize SDK, which allows any decentralized application (dApp) to integrate as a user acquisition channel and monetize its traffic. In September 2023, the company was selected for the Google Cloud Web3 Startup Program, gaining access to Google's cloud services and partners like Aptos, Solana, and Polygon. In March 2024, BlockGames announced it had secured $6 million in a funding round to further develop its Universal Player Profile concept, with participation from investors like Newman Group, 32-Bit Ventures, and angel investors such as Sebastien Borget from The Sandbox.

Keywords: web3 marketing, decentralized user acquisition, blockchain gaming, player data ownership, universal player profile, agentic marketing, $BLOCK token, crypto marketing, on-chain analytics, dApp monetization, play-to-earn, user engagement, gaming rewards, first-party data, crypto advertising, Benas Baltramiejūnas, Kipras Gajauskas, BlockProtocol, cross-chain player network, decentralized identity