Block Verify

Block Verify operates as a solution provider focused on enhancing supply chain integrity through distributed ledger technology. The firm was established by Pavlo Tanasyuk, an entrepreneur with a background in information systems and technology policy from the London School of Economics and Cambridge University, respectively. Tanasyuk's prior experience includes founding and successfully exiting Monexy, a major Eastern European payment system, which provided the financial foundation for his subsequent ventures.

The company's core business revolves around combating counterfeit goods by providing a transparent and tamper-proof system for product verification. Block Verify utilizes a private blockchain to assign a unique, permanent digital identity, or hash, to each manufactured product. This allows for the monitoring of the entire supply chain, from sourcing and manufacturing to the final consumer. The system is designed to create a trusted and transparent environment between manufacturers, suppliers, governments, and consumers. For added security, the company uses the Bitcoin blockchain as a trustless ledger to hash and confirm important events occurring on its private chain.

Block Verify's service allows anyone to verify an item's legitimacy, tracking its journey and confirming changes in ownership. This capability is particularly aimed at high-stakes industries where counterfeits pose significant risks, such as pharmaceuticals and luxury goods. The company has engaged in pilot programs with a Swiss pharmaceutical firm and a London-based beauty company to test its solutions in these challenging environments. The platform can identify diverted or stolen merchandise and fraudulent transactions within the supply chain. By making the verification process accessible, Block Verify aims to empower consumers and protect brands from the economic impact and reputational damage caused by counterfeit products.

Keywords: supply chain verification, anti-counterfeiting, blockchain technology, product provenance, distributed ledger technology, track and trace, counterfeit pharmaceuticals, luxury goods protection, Pavlo Tanasyuk, supply chain transparency, asset tracking, private blockchain, product authentication, supply chain security, brand protection, diverted goods, immutable record, transaction verification, digital identity, Monexy founder