Blisser
A consciously driven entertainment platform featuring change makers who share quality experiences with users that collectively creates a better world.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| N/A | €0.0 | round | |
* | €860k | Seed | |
| Total Funding | 000k | ||
| SEK | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 |
|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
Source: Company filings or news article
Blisser operates a digital platform enabling users to purchase personalized video messages from a curated roster of high-profile talent, including celebrities, athletes, and global leaders. Founded in 2020 by Sara Fernstrom and André Haug, the company is headquartered in Stockholm and New York. Fernstrom, who serves as CEO, leverages her extensive background in the entertainment industry, which includes a decade as a talent agent at prominent agencies like CAA and UTA, as well as executive roles at Lyft Brands Group and Odd Molly. Haug is a founding partner of the executive search firm Aggancio.
The company's business model is centered on what it calls "entertainment with a conscience," integrating a social impact component directly into its transactions. A portion of the revenue from each video message purchased is donated to charitable causes, with the specific charity often chosen by the talent. The initial focus for these donations was on climate change initiatives. Blisser's revenue structure involves retaining 15% of the transaction value, with 10% allocated to charity and the remaining 75% going to the talent. The platform is designed to serve both individual consumers seeking unique interactions and corporations looking for influencer-driven content for branding and philanthropic goals.
Blisser distinguishes itself from competitors by focusing on a more exclusive tier of talent and incorporating a philanthropic mission as a core part of its model. In October 2021, the company announced it had raised $1 million in a seed funding round from investors including Tinder co-founder Justin Mateen and Michael Heller of Talent Resources Ventures to fuel its global launch.
Keywords: celebrity video messages, social impact entertainment, charitable giving platform, influencer marketing, personalized videos, talent engagement, corporate branding, Sara Fernstrom, celebrity shout-out for charity, video messaging service, philanthropic technology, climate change donation, creator platform, André Haug, Justin Mateen investment, Talent Resources Ventures