Bling

Bling Financial, established in 2017, operates a mobile gaming platform that rewards users with cryptocurrency for playing casual games. The company was co-founded by Amy Wan, a fintech and securities attorney, and Dan Rice, a software engineer with a background in blockchain and gaming. Their platform is designed to introduce new users to cryptocurrency in a risk-free and entertaining manner.

The company's primary offering is a portfolio of free-to-play mobile games, including titles like "Bitcoin Blast," "Bitcoin Solitaire," and "Ethereum Blast". Users earn "Bling Points" for playing, which can then be redeemed for Bitcoin or Ethereum. The amount of cryptocurrency earned is small, but accumulates the more a user plays. This model serves as an accessible entry point into the crypto space, with reports indicating that around 70% of its users had not previously held a Coinbase account. The platform monetizes through in-app advertisements that are displayed before a game session. Payouts are processed weekly and can be transferred to a user's Coinbase or PayPal account.

Bling also provides a software development kit (SDK) for other game developers. This SDK integrates a bitcoin rewards system, fraud detection, and user value detection, allowing other developers to incorporate a similar reward model into their own games. Since its first game launch in 2019, Bling has grown significantly, reporting over 5 million registered users by mid-2021. The company has secured seed funding from investors including Coinbase Ventures, Wavemaker Genesis, Gumi Cryptos Capital, and Blocktower Capital.

Keywords: mobile gaming, cryptocurrency rewards, play-to-earn, Bitcoin, Ethereum, fintech, blockchain gaming, casual games, in-app advertising, software development kit, user acquisition, crypto adoption, digital currency, loyalty points, Coinbase integration, PayPal payout, game monetization, ad-supported gaming, financial technology, mobile entertainment