Bling

Bling is a Brazilian company that offers a cloud-based enterprise resource planning (ERP) system designed for micro and small businesses. Founded in 2008 by Antonio Nodari in Bento Gonçalves, Rio Grande do Sul, the company aimed to create a complete management platform to give small entrepreneurs better control over their businesses, including inventory, sales, and finances.

The company operates on a subscription-based (SaaS) model, with monthly plans starting at affordable prices. This model makes robust business management tools accessible to a wide range of entrepreneurs. Bling's platform is entirely online, allowing users to manage their business from any device with internet access. The system integrates various business operations, such as sales, finance, inventory management, and logistics, into a single dashboard. Key features include issuing electronic invoices (NFe, NFSe, NFCe), stock control, point-of-sale (POS) management, customer and supplier registration, and financial controls like cash flow management.

A significant aspect of Bling's service is its extensive integration capabilities. The platform connects with over 250 e-commerce platforms, marketplaces, and logistics operators, including major players like Correios, Mercado Livre, and Amazon. This allows businesses to manage multichannel sales efficiently, synchronizing stock and centralizing orders from various online and offline channels. Additionally, Bling offers the Bling Conta, a free digital business account integrated into the ERP, which facilitates financial management with features like bank slip issuance and Pix payments.

In June 2017, Bling secured a Series A funding round of up to R$10 million from Criatec 2, a fund managed by Crescera Capital (formerly Bozano Investimentos) and Triaxis Capital, to expand its user base and enhance its product. In 2021, Bling was acquired by Locaweb (LWSA) for R$524.3 million, becoming part of LWSA's larger ecosystem of digital solutions for businesses. Following the acquisition, the founder remained with the operation. The company began its international expansion in 2023, starting with the Mexican market.

Keywords: ERP system, business management software, small business, e-commerce management, inventory control, online sales, financial management, invoice issuance, SaaS, multichannel integration, POS system, logistics integration, cloud-based ERP, Brazilian startup, LWSA, stock management, order management, marketplace integration, digital account, subscription model