Blessed Moon
Customizable, portable K-beauty makeup and skincare kits.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | KRW2.5b | Series A | |
| Total Funding | 000k | ||
Blessed Moon is a South Korean cosmetics company established in 2018 by CEO Eunbin Moon. Her personal interest in beauty and a desire for an efficient, portable makeup solution inspired the company's creation. Moon's background in overseeing manufacturing for clothing and heavy-duty companies provided the foundational experience for producing the brand's unique products. The company’s flagship product was the 'Blessed Moon Kit,' a compact, customizable, and refillable all-in-one makeup palette designed for modern women. This initial product contained essentials like concealer, blush, eye shadow, and lipstick in a portable, cylinder-shaped case.
The company operates as an internet-first brand, selling its products through its own website and various e-commerce platforms such as Amazon, YesStyle, and Coupang. Its target market consists of women aged 15-30, including Millennials and Gen Z, who value convenience and trendiness. Blessed Moon has expanded its product line to include a range of skincare and other makeup items, such as the 'Vita Kit' line, which features products in single-use capsule packaging for hygiene and travel convenience. The brand now offers both color cosmetics and skincare, positioning itself as a total beauty brand.
Financially, Blessed Moon began with a successful crowdfunding campaign on Wadiz. By February 2024, the company had secured a Series A funding round of 2.5 billion won (approximately $1.79M USD), achieving a valuation of 22.5 billion won. This followed a pre-Series A round in 2022. Investors include Korea Investment Partners, Seoul Investment Partners, and East Gate Partners. The company has focused on global expansion, exporting to over 20 countries, and has a significant presence in markets like Japan, Russia, Spain, and North America. A core part of the brand's identity is its social responsibility; even before generating revenue, Blessed Moon engaged in philanthropic activities, including funding the construction of schools in India, Malawi, and Rwanda.
Keywords: K-beauty, customizable makeup, portable cosmetics, travel-size skincare, makeup kit, internet-first brand, color cosmetics, capsule skincare, beauty-on-the-go, Eunbin Moon, Vita Kit, Korean beauty, direct-to-consumer, makeup palette, lip tint, cushion foundation, global beauty brand, social responsibility, e-commerce cosmetics, Gen Z beauty