Blend
Next Gen workforce training for deskless workers.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
* | £350k | Seed | |
| Total Funding | 000k | ||
| USD | 2023 |
|---|---|
| Revenues | 0000 |
| EBITDA | 0000 |
| Profit | 0000 |
| EV | 0000 |
| EV / revenue | 00.0x |
| EV / EBITDA | 00.0x |
| R&D budget | 0000 |
Source: Dealroom estimates
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Blend positions itself as a specialized, AI-enabled micro-learning platform targeting the hospitality industry. The company, founded in 2022 by Jules Smith, Jonah Werth, and Helen Sydorenko, aims to modernize and streamline the onboarding and training process for deskless workers. The founders met during an Antler residency in London in October 2022, combining their diverse experiences in technology, advertising, and entrepreneurship to address inefficiencies in workforce training. Jules Smith, the co-founder and COO, has a background in scaling high-growth startups like UberEats and held roles at Coca-Cola Europacific Partners. Jonah Werth is a video-first advertising specialist, and Helen Sydorenko contributes her expertise in areas like low-code programming and UX/UI.
The firm's core offering is a mobile-first, video-centric SaaS platform designed to deliver training content in a short-form, engaging format similar to TikTok. This approach is specifically tailored to resonate with the modern workforce and reduce the time managers spend on training by up to 50%. Blend's business model is centered on providing a subscription-based service to hospitality businesses, such as restaurants and hotel chains, helping them to automate onboarding and reduce staff turnover. The platform offers real-time analytics on employee progress, personalized learning pathways, and comprehensive reporting for management.
Blend's product integrates with existing HR and workforce management tech stacks and includes fully accredited courses for food safety and compliance through a partnership with iHasco. By delivering learning in a more accessible and engaging format, the company helps ensure that quality training is not limited by a person's learning ability, language, or industry. The company secured £350k in a pre-seed funding round in late 2023, with investment from Antler, Ada Ventures, and NoBa Capital to fuel its growth and market disruption.
Keywords: hospitality training, employee onboarding, micro-learning, video learning, workforce management, staff training, EdTech, SaaS, mobile learning, compliance training, food safety training, deskless workforce, employee engagement, learning and development, AI training platform, restaurant staff training, hotel staff training, Antler portfolio, Jules Smith, Jonah Werth