Bleach London
Vegan, cruelty-free DIY hair color and salon services.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | N/A | - | |
| Total Funding | 000k | ||
Bleach London is a hair color brand and salon chain that began in 2010, founded by hairstylist Alex Brownsell and business partner Samantha Teasdale (née Campbell). The venture started from Brownsell's early experiences of coloring her friends' hair, which evolved into a single chair in a nail bar, and then to the world's first salon focused exclusively on color rather than cutting. Seeing the brand's popularity, the founders launched a direct-to-consumer line of at-home DIY products, including bleach kits, toners, and semi-permanent dyes.
The company operates a dual business model, combining physical salon services with a retail product line. Its salons are located in the UK and the US, including a flagship in Los Angeles. The product division has seen significant growth, with a direct-to-consumer (D2C) model and major retail partnerships. The company generates revenue from its salon services and the sale of its hair care products through its website and major retailers like Boots, Walmart, and CVS in the UK and US. Since 2017, the entire product range has been vegan and cruelty-free, using recycled and recyclable packaging.
Significant milestones include the launch of its product range with Boots in 2013, an expansion into the US market with a salon in Los Angeles, and a major retail deal with Walmart in 2022. The company has secured over $12.8 million in funding from investors including Point King Capital, Burda Principal Investments, and Talis Capital. In 2024, the brand is set to enter the permanent hair dye market, which constitutes approximately 70% of the total hair colorant market, signaling a major growth opportunity. Model Georgia May Jagger later joined as a co-owner.
Keywords: hair color, DIY hair dye, vegan beauty, cruelty-free haircare, hair salons, semi-permanent dye, bleach kits, hair toner, direct-to-consumer, beauty retail, Alex Brownsell, Samantha Teasdale, professional haircare, at-home color, colorist, hair treatment, sustainable beauty, UK beauty brand, US expansion, hair trends