Blast Motion
Experience a new way to capture a moment and share it with friends..
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor investor investor | €0.0 | round | |
| N/A | €0.0 | round | |
* | N/A | Acquisition | |
| Total Funding | 000k | ||
Blast Motion operates at the intersection of sports and technology, providing motion analysis and performance insights for athletes. Founded in 2007 by Michael D. Bentley and Michael Fitzpatrick, and also listing Ryan Kaps and Ken Duda or Ken Fox as founders in some sources, the Carlsbad-based company aims to help athletes improve through data. CEO Michael Fitzpatrick is a seasoned entrepreneur with a history of scaling technology companies, including leading E-TEK Dynamics through significant revenue growth. This experience in technology and business leadership has been instrumental in Blast Motion's direction.
The company's core business revolves around a wearable motion capture sensor that attaches to sports equipment like a baseball bat or golf club. This sensor captures highly accurate swing metrics, which are then transmitted to a mobile application. The app intelligently combines this data with video captured from a smartphone, creating a powerful analysis tool. Key metrics tracked include bat speed, attack angle, time to contact, and rotational acceleration, providing objective feedback that was once only available to professionals. The business model includes selling the hardware sensor and offering a subscription-based service, Blast Connect, for advanced analytics, player management, and remote coaching. The company generates revenue through the sale of these devices and subscriptions, with an estimated annual revenue of $8.8 million to $10.4 million.
Blast Motion serves a wide range of clients, from individual youth athletes to professional sports organizations. It is the Official Bat Sensor Technology of Major League Baseball and is used by numerous MLB teams, hundreds of college programs, and many high school and youth teams. The company has also expanded into golf and softball, forming strategic partnerships with brands like Wilson, Rawlings, and Axe Bat to integrate its technology. A significant milestone occurred in June 2025 when Blast Motion was acquired by WIN Reality, a virtual reality training company, to create a more comprehensive development ecosystem for hitters.
Keywords: motion capture technology, swing analysis, sports analytics, athletic performance, bat sensor, golf swing analyzer, baseball technology, softball training, remote coaching, player development, sports sensors, biomechanics, hitting metrics, real-time feedback, video analysis, sports tech, performance insights, athlete training tools, Blast Connect, Michael Fitzpatrick