Blank Label
Blank Label is an online custom shirt-maker that designs classic, custom-made menswear and delivers it to clients with a fit guarantee..
| Date | Investors | Amount | Round |
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| N/A | €0.0 | round | |
| investor | €0.0 | round | |
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| N/A | €0.0 | round | |
$1.1m | Seed | ||
| Total Funding | 000k | ||
Blank Label operates as a direct-to-consumer menswear brand specializing in custom-fitted clothing. The company was co-founded in 2009 by Fan Bi, Danny Wong, and Zeeshan Sheikh. Fan Bi, who was raised in Sydney, Australia, developed an early interest in fashion and design, which led him to an entrepreneurship class and ultimately to drop out of Babson College in 2009 to start the company. Initially conceived as a rebellious, online-only brand for a young, artistic demographic, the founders discovered through customer data that their actual client base consisted of white-collar professionals in their late 30s. This insight prompted a strategic pivot to focus on this more established market.
The company's business model is centered on mass customization and a hybrid online-to-offline experience. Revenue is generated by charging customers directly for each custom-made garment, with prices varying based on fabric selection and design complexity. To enhance the customer experience and provide additional revenue streams, Blank Label offers premium services like personal fitting appointments and expedited shipping. After initially operating exclusively online, the company opened its first physical "pattern room" in Boston in 2013 to overcome the barrier of a purely digital interaction and to better communicate its value proposition in person. This multichannel approach allows customers to design clothing online or visit showrooms for a personalized fitting and consultation.
Blank Label's product line includes a full range of menswear, from custom suits, dress shirts, and tuxedos to more casual items like pants, shorts, and outerwear. The core value proposition is addressing the need for a personal fit, moving away from an overly complex customization process to an accessible experience. By focusing on made-to-order garments, the company employs an environmentally conscious approach, producing only what customers request and thereby reducing the waste associated with traditional mass production. They offer a fit guarantee and free alterations to ensure customer satisfaction.
Keywords: custom menswear, made-to-measure, bespoke tailoring, men's fashion, custom suits, custom dress shirts, direct-to-consumer, e-commerce, retail showrooms, personalized clothing, Fan Bi, men's apparel, Boston startup, custom clothing online, menswear brand, personal fit, custom tailoring, suiting, formalwear, casual wear