Blank Beauty

Blank Beauty is a direct-to-consumer skincare brand that focuses on providing personalized solutions for a diverse range of skin tones, particularly targeting hyperpigmentation and dark spots. Founded by Iman Davamoni and Brooke Knaus, the company was launched to address a gap in the market for effective skincare for individuals with melanin-rich skin. The founders' personal experiences with skincare challenges fueled their mission to create targeted treatments.

The company's flagship product is the Dark Spot and Hyperpigmentation Targeting Serum, which utilizes a blend of ingredients like tranexamic acid, niacinamide, and licorice root to fade discoloration. Blank Beauty operates on a direct-to-consumer business model, selling its products primarily through its official website, blankbeauty.com. This approach allows them to engage directly with their customer base and gather feedback for future product development. The brand emphasizes inclusivity and education, aiming to empower consumers with knowledge about their specific skin needs.

Keywords: skincare, hyperpigmentation, direct-to-consumer, beauty, dark spots, melanin-rich skin, personalized skincare, inclusive beauty, beauty-tech, e-commerce