BizMerlin
Used by thousands of teams to hire, onboard, manage, allocate and retain their workforce.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Based in Reston, Virginia, BizMerlinHR, which is now ClayHR, operates as a comprehensive, cloud-based Human Capital Management (HCM) platform. The company was founded in 2013 by Dr. Amrinder Arora and Soneeka Arora with the mission to position human resources as a strategic driver for business outcomes. Dr. Arora, the CEO, holds a PhD from George Washington University and a Bachelor's from IIT Delhi, and is a frequent conference speaker in the field of algorithms. Soneeka Arora, the CMO, earned her Master's from Arizona State University and leads client relationships and project execution.
The firm provides a suite of tools designed to manage the entire employee lifecycle, from recruitment and onboarding to performance management and retirement. Its business model is subscription-based, with pricing tiers such as Starter, Growth, and Enterprise, determined by the number of users. This makes the solution adaptable for small, medium, and large enterprises across various sectors including technology, retail, and manufacturing. Revenue is generated through monthly or yearly subscriptions, with additional costs for implementation depending on the level of customization required.
The platform's main offering is an AI-powered software that streamlines HR processes. Key features include an applicant tracking system (ATS) for managing job postings and identifying talent, tools for workforce planning and real-time performance tracking, and self-service portals for employees. A significant differentiator is its use of artificial intelligence and machine learning to provide predictive analytics, such as identifying employees at risk of leaving and forecasting resource needs for future projects. The system integrates with over 100 other business applications like Jira, Salesforce, and various payroll providers, ensuring data can be used holistically across an organization. Recently, the company rebranded from BizMerlinHR to ClayHR to reflect its growth and the platform's flexibility and adaptability, while affirming its foundation in AI.
Keywords: Human Capital Management, HR software, AI in HR, employee lifecycle management, applicant tracking system, performance management, workforce planning, resource allocation, skills management, employee onboarding, HR analytics, subscription-based HR, cloud-based HCM, talent management, employee retention, payroll integration, small business HR, mid-sized business HR, enterprise HR solutions, strategic HR