BiUP Technologies

BiUP Technologies Private Limited, operating as biup.ai, is a business-to-business software-as-a-service (SaaS) company headquartered in Gurugram, India. Founded in 2023 by Prashant Sinha and Rohit Ranjan, the company positions itself at the intersection of immersive technology and artificial intelligence. The founders bring relevant industry experience; CEO Prashant Sinha has a background that includes roles at SKODA India and has previously founded other ventures in the automotive and advertising technology spaces, such as Metadome and 1stTestDrive.

The company's core business revolves around a proprietary platform that enhances product and customer experiences through AI-driven data analytics and immersive technologies like augmented and virtual reality. It provides an AI-powered visual data analytics platform that allows brands to create interactive 3D product visualizations and transform raw data into actionable insights for better decision-making. The business model is focused on providing these software solutions to enterprise clients, generating revenue through its SaaS offerings. BiUP serves a range of industries, including automotive, mobility, fashion, lifestyle, and home decor, aiming to unify the customer journey across all digital and physical touchpoints.

BiUP's service offerings are structured into two main categories: Enterprise Cloud and Retail Cloud. Key products include AI-led immersive tech for virtual product exploration, AI-led data analytics for customer profiling and market trend prediction, a Marketing Campaign Automation Platform (MCAP), conversational AI for customer engagement, and comprehensive e-commerce solutions. A significant milestone was achieved in August 2024, when the company secured an undisclosed amount in a Pre-Series A funding round from Girnar Vision Fund, the investment arm of the CarDekho Group. This strategic investment is intended to accelerate the development of its AI-powered mobility solutions and support its expansion into global markets, including Southeast Asia, the Middle East, and the United States.

Keywords: immersive technology, AI data analytics, SaaS platform, product visualization, customer experience, data intelligence, automotive technology, retail technology, conversational AI, augmented reality, virtual reality, B2B software, customer journey, marketing automation, lead management, e-commerce solutions, Prashant Sinha, Girnar Vision Fund, CarDekho, visual data analytics