Fanki (Formerly Bitsports)
Tokenize your fans and listen to their voice.
| Date | Investors | Amount | Round |
|---|---|---|---|
* | $6.0m | Seed | |
| Total Funding | 000k | ||
Fanki, formerly known as BitSports, operates as a fintech platform targeting the sports industry in Latin America, aiming to modernize the relationship between sports organizations and their fan bases. Founded in 2021 by CEO Tatiana Fontalvo and headquartered in Medellín, Colombia, the company provides a digital ecosystem designed to create new revenue streams for clubs while enhancing the fan experience. Fontalvo identified a significant lag in technological adoption within the region's sports industry, particularly in areas like ticketing and financial management, which inspired the creation of Fanki.
The company's core offering is a digital platform that enables sports clubs, leagues, and federations to manage finances, generate reports, and reduce intermediaries, which can lower costs and the risk of fraud. For fans, Fanki delivers a mobile application that simplifies access to tickets and stadiums. A key feature is the provision of personalized, co-branded debit cards and digital wallets in partnership with Mastercard and Powwi, which do not require a credit history and have no handling fees. This is particularly aimed at the estimated 70% of sports fans in Latin America who are unbanked. The platform also incorporates loyalty programs and exclusive benefits to deepen fan engagement.
Fanki secured a significant milestone in March 2023, raising $6 million in a seed funding round led by Broom Ventures and Tenacity Ventures. This capital is intended to fuel further platform development and expansion across Latin America. The company has already established strategic partnerships with prominent sports entities, including Mexico's Club América and Celaya F.C., as well as the World Boxing Council, demonstrating its early traction in the market.
Keywords: fan engagement, sports fintech, digital ticketing, sports finance, loyalty programs, Latin America sports market, mobile wallet, sports team revenue, fan experience platform, Club América, World Boxing Council, Tatiana Fontalvo, sports technology, digital ecosystem, supporter engagement, financial inclusion in sports, sports payment solutions, live events app, fan data