BitPoster
Location based media ad platform.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| N/A | €0.0 | round | |
| investor investor | €0.0 | round | |
| N/A | N/A | Late VC | |
| Total Funding | 000k | ||
| GBP | 2014 | 2015 | 2016 | 2017 | 2018 | 2019 | 2020 |
|---|---|---|---|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % growth | - | - | - | 368 % | - | - | - |
| EBITDA | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % EBITDA margin | - | - | (432 %) | (86 %) | - | - | - |
| Profit | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| % profit margin | - | - | (371 %) | (70 %) | - | - | - |
| EV | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 | 0000 |
| R&D % of revenue | - | - | - | 76 % | - | - | - |
Source: Company filings or news article
Related Content
BitPoster, founded in London in 2013 by Aidan Neill and Jake Kalliath, operates as an automated trading platform for the out-of-home (OOH) advertising market. The company established itself by providing a centralized marketplace for media buyers and owners to transact more efficiently. Initially securing $733K in a 2013 seed funding round from investors including Perscitus and VentureFounders, the firm set out to automate the traditionally manual processes of OOH media trading.
The company's core offering is a data-driven ad exchange platform that automates the planning, booking, and buying of OOH media. This platform grants advertisers and agencies access to an extensive inventory of both classic and digital billboards. By 2018, the platform provided live availability for over 400,000 screens across the UK from major media owners like JCDecaux and Primesight. BitPoster's technology utilizes various data points, including mobile GPS, demographic information, weather, and events, to enable more targeted and effective campaign planning, thereby linking advertising expenditure more directly to its effectiveness. This model allows media owners to maintain control over their inventory sales while providing them with an additional sales channel.
In a significant strategic pivot, the Adtech business was combined with client service and insight expertise to launch Mediabridge in 2020. This new entity focused on delivering measurable and accountable OOH planning and buying services for clients and agencies of all sizes. Despite launching during the pandemic, Mediabridge reported 100% year-on-year billing growth for 2020-2021 and 2021-2022. The evolution culminated in the acquisition of Bitposter Ltd, doing business as Mediabridge Global, by Billups on November 1, 2024, integrating its technology and services into Billups' larger portfolio.
Keywords: Out-of-Home advertising, OOH, Adtech, programmatic advertising, media trading platform, digital billboards, ad exchange, media buying, location-based media, Mediabridge, Billups, Aidan Neill, Jake Kalliath, outdoor advertising, advertising automation, ad inventory, media planning, marketing technology, London startup, UK adtech