BiteMe Nutrition
Premium, all-natural brand without compromise on the quality of its ingredients nor the power of its delivery.
| Date | Investors | Amount | Round |
|---|---|---|---|
| N/A | €0.0 | round | |
| investor | €0.0 | round | |
| investor investor investor investor investor | €0.0 Valuation: €0.0 | round | |
* | €20.0k | Grant | |
| Total Funding | 000k | ||
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BiteMe Nutrition is a Croatian food-tech company established in 2019 by co-founders Edo Mujkic (CEO), Petra Mihalić, Martin Kandus (CFO), and Luka Mujkic. The founding team includes former professional kayakers, a food technologist, and a business person, who were dissatisfied with the existing sports nutrition products on the market. This firsthand experience as athletes fueled their mission to create healthy, natural, and functional snacks.
The company operates in the healthy snack and sports nutrition market, targeting athletes, fitness enthusiasts, and health-conscious consumers seeking convenient, on-the-go options without compromising on quality. Its business model revolves around the production and sale of organic, plant-based, gluten-free, and additive-free snack products. Revenue is generated through direct-to-consumer e-commerce sales and retail distribution in over 2,500 locations, including major stores like Müller and Rewe across Europe.
BiteMe Nutrition's product portfolio includes raw energy bars, lava cookies, and protein cookies, known for using unique ingredients like figs, lavender, and Himalayan salt. The products are designed to offer functional benefits such as sustained energy and muscle support, using plant-based proteins and avoiding refined sugars. A key differentiator is the focus on taste and texture, with products like their award-winning Protein Cookies featuring a soft, lava-cake-inspired filled center. This focus on "healthy indulgence" aims to make healthy snacking a more enjoyable experience. A significant milestone was the acquisition of BiteMe Nutrition by Juicefast, a European wellness brand, in early 2025. This partnership aims to integrate BiteMe's snack offerings into Juicefast's broader ecosystem, which includes cold-pressed juices and a planned AI-powered wellness app.
Keywords: healthy snacks, sports nutrition, organic food, plant-based snacks, gluten-free, food-tech, Croatian startup, functional foods, energy bars, protein cookies, natural ingredients, direct-to-consumer, retail distribution, wellness products, Juicefast, Edo Mujkic, Petra Mihalić, Martin Kandus, on-the-go nutrition, clean label