Bissell

Bissell is a family-owned company and a prominent player in the home care industry, specializing in floor care products. The company has a history of over 140 years and is headquartered in Grand Rapids, Michigan. Its product line is extensive, including carpet cleaners, vacuums, steam cleaners, sweepers, and cleaning formulas. Bissell has a significant market presence and caters to a broad consumer base looking for home cleaning solutions.

The company's business model revolves around the manufacturing and marketing of these products, which are sold through various retail channels. A notable aspect of Bissell's strategy is its focus on the pet care market. The company has developed a range of products specifically designed to tackle pet-related messes, such as hair and stains. This specialization has allowed Bissell to carve out a niche in the competitive home cleaning market.

In addition to its product offerings, Bissell is also involved in animal welfare through the Bissell Pet Foundation. This commitment to social responsibility is a key part of the company's brand identity and resonates with pet-owning consumers. The company also expanded its portfolio by acquiring a license for the Woolite trademark for carpet and upholstery cleaning formulas.

Keywords: floor care, home cleaning, vacuums, carpet cleaners, steam cleaners, pet care, cleaning formulas, home appliances, consumer goods, pet-friendly