Birdback

Based in London, United Kingdom, Birdback was established in 2012 by co-founders Steffen Thilsted, Paul Norman Nikkel, Nicolai Watzenig, and Asger Lund Pedersen. The company developed a programming interface that enabled developers and brands to link loyalty programs, cashback offers, coupons, and digital receipts directly to a consumer's payment card. This technology was designed to streamline the rewards process, making it easier for users to benefit from loyalty schemes without the need for separate loyalty cards or vouchers.

The business operated in the financial technology (FinTech) sector, specifically focusing on card-linked loyalty programs. Its primary clients were developers and brands looking to integrate loyalty and reward functionalities into their own web and mobile applications. Birdback provided the platform that connected these applications to payment transactions, creating a seamless experience for the end-user. The company secured $2.4 million in a seed funding round on February 6, 2014, led by Passion Capital, with participation from other institutional investors like Techstars and Playfair Capital. This followed an earlier venture capital round in August 2012 for $509,000. In total, the company raised approximately $2.43 million.

After its founding, Birdback progressed to a revenue-generating stage. However, the company was ultimately acquired on November 8, 2016, and is now considered deadpooled.

Keywords: Card-linked offers, loyalty platform, digital receipts, cashback solutions, payment card integration, FinTech API, rewards program, consumer loyalty, merchant rewards, transaction-based rewards, Steffen Thilsted, Paul Norman Nikkel, Nicolai Watzenig, Asger Lund Pedersen, Passion Capital, Techstars, Playfair Capital, card-linked loyalty, financial technology, mobile rewards, customer engagement platform, retail technology, e-receipts