BintanGO

BintanGO, founded in 2021 by Jason Lee and Oktorika Mandasari, is a marketing technology platform operating in Indonesia, dedicated to empowering the creator economy. The company was born from the founders' recognition of the challenges faced by Indonesian content creators, who often operate as unsupported freelancers. Jason Lee, the CEO, previously co-founded and served as CEO of CoHive, Indonesia's largest coworking platform. Oktorika (Rika) Mandasari, the Co-founder and SVP Commercial, brings over a decade of experience from the agency world, where she connected brands with content creators. This combined experience shaped BintanGO's mission to provide a comprehensive support system for creators.

The company serves a dual client base: content creators of all sizes, from nano to mega-influencers, and brands seeking to engage with the Indonesian market. Its primary offering is an all-in-one platform, accessible via app and website, that equips creators with tools for productivity, monetization, and financial management. This includes features for creating invoices, managing earnings through a digital wallet, and accessing analytics for their social media accounts. For brands and SMEs, BintanGO acts as a marketplace to discover and collaborate with a vast network of verified creators for marketing campaigns. The platform has recently expanded its services to include end-to-end live commerce solutions, capitalizing on the growing trend in Indonesia. BintanGO operates 15 live commerce studios in Central Jakarta to facilitate these collaborations.

BintanGO's business model is multifaceted. While creators can join the platform for free, charges apply for certain value-added services. The primary revenue stream comes from brands, which pay to find creators and run campaigns. These campaigns range from user-generated content and brand engagement services to full-scale product launches and affiliate marketing. The company's significant growth is evidenced by its successful funding rounds, including a $2.1 million seed round in 2022 and a $2.2 million extension in 2023, bringing its total funding to $4.8 million. The platform supports a network of over 75,000 creators, facilitating authentic connections between brands and the dynamic Indonesian consumer market.

Keywords: creator economy, influencer marketing, live commerce, marketing technology, Indonesian market, creator tools, brand collaboration, financial solutions, digital marketplace, content monetization