Binarta

Binarta is a Belgian technology company that provides a software-as-a-service (SaaS) platform enabling small and medium-sized businesses (SMBs) to create and manage their online presence entirely from a mobile device. The company was founded by Suleyman Aydogan, who serves as the managing director. The idea for Binarta originated from Aydogan's consulting work in Belgium, where he identified a common frustration among SMB leaders with the complexity of existing content management systems and their poor usability on mobile devices.

The core of Binarta's offering is a mobile-first, in-browser platform that allows users with no technical skills to build and publish a website or e-commerce shop. The platform operates on a template-based system, providing designs that are substantially complete, which users can then customize by editing text and photos through point-and-click actions on their smartphone or tablet. To streamline content creation, the service integrates with mobile features like speech-to-text recognition, which can be faster than manual typing. The business model is based on subscriptions for having an online presence or webshop. The service is explicitly targeted at SMBs, particularly in mobile-only regions like Asia Pacific and Africa, where in-browser internet usage is dominant due to data constraints that discourage frequent app downloads and updates. Binarta launched in late January 2015 and is available in English, French, German, and Dutch.

The company has received external validation and financial backing. It secured a total of €291,000 in funding, which included a significant grant of €131,000 from IWT, the Belgian government agency for Innovation in Science and Technology, which was impressed by the platform's mobile-first approach. Further recognition came from its acceptance into the Deloitte Innovation Center Booster Academy Program and invitations to participate twice in Google's Startup Exchange program at their Warsaw campus. These achievements highlight the market's acknowledgment of Binarta's solution for mobile-centric business management.

Keywords: mobile website builder, in-browser editor, SMB online presence, mobile-first platform, SaaS, e-commerce for mobile, no-code website builder, Suleyman Aydogan, tablet website creation, point-and-click editor, speech-to-text content, website templates, small business e-commerce, mobile-only markets, IWT grant, Deloitte Innovation Center, Google for Startups, Belgian tech startup, multi-language website platform, Binarta