BIMA

BIMA operates in the emerging markets sector, providing affordable mobile-delivered health and insurance services to customers in Ghana. The company focuses on offering life, accident, and health insurance products that are both simple and accessible. BIMA's business model leverages mobile technology to deliver these services, making it easier for customers to manage their health and financial security. The company generates revenue through its pay-as-you-go insurance products, which are underwritten by established partners. BIMA also educates its customers through tailored health programs and provides unlimited access to qualified doctors, thereby enhancing the overall value proposition. Since its inception in August 2010, BIMA has been recognized for its innovative approach and has received major awards, including the GSMA Global Mobile Award in 2019. The company serves a diverse clientele, primarily targeting individuals and families in emerging markets who seek affordable and reliable insurance solutions. BIMA's impact is significant, as it not only provides financial protection but also contributes to the overall well-being of its customers.

Keywords: mobile insurance, health services, emerging markets, Ghana, pay-as-you-go, financial security, customer education, healthcare access, insurance products, revenue model.