billiv

Billiv, founded in 2020 by David Khouatra, Lena Crolot, and Ruben Zerbib, is a French technology company operating in the retail technology sector. The company has developed a solution for dematerializing receipts, aiming to transform them from a simple proof of purchase into a marketing and customer relationship tool. Khouatra, with a background in digital strategy and entrepreneurship, alongside Crolot's expertise in business development and Zerbib's technical acumen, identified an opportunity to address both the environmental impact of paper receipts and the untapped potential for retailers to engage with customers post-transaction.

The core of Billiv's offering is a software solution that integrates with existing cash register systems and CRMs. When a customer makes a purchase, they can scan a QR code at the checkout to receive their receipt directly on their smartphone, without needing to download an application. This process provides a frictionless customer experience while enabling retailers to capture qualified data. Billiv's business model is primarily B2B, targeting retailers of all sizes, from small independent shops to large networks. The company generates revenue by charging retailers for its services, which include not only receipt dematerialization but also a suite of marketing tools.

Beyond digital receipts, the platform allows retailers to enhance customer loyalty through integrated programs, gather significantly more customer reviews via a streamlined process, and execute targeted marketing campaigns. Retailers can leverage the digital receipt as a new communication channel, embedding links, promotions, and satisfaction surveys. The service also supports SMS and mobile wallet push notifications, enabling businesses to re-engage customers effectively after they have left the store. This positions Billiv as a comprehensive customer relationship management tool, turning a regulatory and ecological necessity into a strategic asset for retailers.

Keywords: receipt dematerialization, retail technology, customer engagement, marketing automation, loyalty programs, customer data platform, QR code payments, SMS marketing, phygital, CRM integration