Bigsofatech

Founded in 2009 by Simon Lidington and Matt Lynch, Big Sofa Technologies operates as a business-to-business video analytics company. The founders anticipated that video would become a primary medium for communication and insight, which led to the creation of the company. Lidington has a background as a management consultant and served as CEO of Research International, while Lynch has experience in marketing, research, and consulting, holding a master's in organizational behavior.

The company's core offering is a cloud-based platform that enables businesses to capture, store, search, and analyze unstructured video, image, and audio content. This technology transforms qualitative data into a searchable and mineable asset, helping clients understand consumer behavior and lifestyles. The platform works by ingesting user-uploaded content, which is then transcoded and transcribed, creating a structured data archive. This service is available on a software-as-a-service (SaaS) basis or as a managed service provided by Big Sofa's teams.

Big Sofa Technologies serves a diverse client base that includes major consumer brands, market research agencies, and government bodies. Notable clients have included Unilever, Barclays, Mars, and the UK government. By providing detailed analytics from video data, the company helps organizations with market research, marketing strategies, and innovation. The firm utilizes Amazon Web Services for its technological infrastructure and has partnered with companies like Verbit to integrate secure transcription and captioning services via API, which is crucial for handling sensitive data.

Keywords: video analytics, consumer insights, market research technology, behavioral data, video data platform, qualitative data analysis, customer experience, human understanding, content analysis, video transcription, SaaS, b2b technology, consumer intelligence, digital ethnography, unstructured data, user research, product innovation, brand strategy, data visualization, remote research