BiggerBoat
closedIntegrated creative agency for data-driven marketing strategies.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor investor investor | €0.0 | round | |
$5.0m | Series A | ||
| Total Funding | 000k | ||
The Bigger Boat is an integrated marketing and creative agency that provides a comprehensive suite of services to enhance brand presence and achieve business objectives. The firm operates on a 'diagnose before we prescribe' philosophy, ensuring a deep understanding of a client's business, audience, and challenges before developing tailored strategies. Their service offerings encompass branding, web development, public relations, content creation, social media management, and digital marketing, including search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization (CRO).
Founded in 2010 by Andrew McCaul, Doug Main, and Lee Boothroyd, The Bigger Boat is located in Mirfield, West Yorkshire. The agency serves a diverse client base, from marketing managers aiming to meet key performance indicators to business owners seeking a competitive edge. The business model combines project-based work for specific campaigns or website redesigns with ongoing retainer agreements for continuous services like social media management and performance analytics. This hybrid approach allows for flexibility in meeting various client needs and fosters long-term partnerships. Revenue is generated through fees for these services, treating client marketing budgets as a financial investment for future growth.
The agency positions itself as an alternative to a multi-agency approach, providing all necessary expertise under one roof. They immerse themselves in the client's brand to connect with audiences effectively. By focusing on data-driven strategies and transparent reporting, they aim to deliver a clear return on investment. Their process often involves detailed customer journey mapping, persona development, and stakeholder research to ensure marketing efforts resonate on a human level and address key business opportunities.
Keywords: integrated marketing agency, digital marketing, web development, content marketing, public relations, social media management, branding services, SEO services, PPC management, creative agency, conversion rate optimization, customer journey mapping, brand strategy, content creation, digital strategy, West Yorkshire agency, b2b marketing, marketing analytics, campaign management, lead generation