Big Tent Entertainment

Big Tent Entertainment, LLC was a New York-based boutique agency specializing in marketing and licensing strategies for corporate and entertainment brands. Founded in 2002 by Richard K. Collins, the company focused on developing and monetizing brands for the global market through retail, digital, and interactive platforms. Collins, who served as CEO, brought decades of experience from various industries, including a significant role as COO at Golden Books Family Entertainment and executive positions at Unilever.

The company provided brand development and marketing services, creating comprehensive strategies to help clients grow their brands profitably. Big Tent was instrumental in the success of several well-known properties, including the Japanese character Domo, the preschool publishing property Miffy, and PixFusion's personalization apps. The firm's business model involved acting as a licensing and marketing partner, expanding the reach of these brands into new territories and product categories. For instance, it worked with Dark Horse Comics to bring Domo-kun merchandise to the United States. Over the years, Big Tent received venture capital funding and was backed by investors such as Mercury Capital Partners and Act II Capital. According to PitchBook, the company ceased operations as of June 2021.

Keywords: brand licensing, entertainment marketing, character monetization, intellectual property management, brand development, global licensing, retail strategy, digital marketing, corporate branding, content distribution, merchandise licensing, Domo, Miffy, PixFusion, youth brands, consumer products, licensing agency, brand management