Biddus

Biddus was a company that operated in the e-commerce sector, positioning itself as a reverse auction marketplace.

Founded in 2012 by Juan Ramon Alonso and Ruth Puente, the venture was based in Madrid, Spain. The leadership structure saw Puente serving as the Chief Executive Officer, while Alonso took on the role of Chief Technology Officer.

The company's business model was centered on empowering the buyer. Users of the platform would specify the product they intended to purchase and the maximum price they were willing to pay. Biddus would then circulate these purchase requests to a network of sellers. These sellers would compete against each other to provide the most attractive price to the prospective buyer, effectively reversing the typical auction dynamic.

This marketplace catered to a broad range of product categories, including consumer electronics, home appliances, vehicles, and office supplies. The company successfully secured funding from at least one institutional investor, Big Sur Ventures, to support its operations and growth. Despite its operational framework, the company ceased its activities in 2015.

Keywords: reverse auction, e-commerce marketplace, consumer-driven pricing, online bidding platform, buyer-centric model, competitive selling, deadpooled startup, Spanish e-commerce, venture-backed, consumer goods marketplace, electronics procurement, office supply bidding, demand aggregation, price competition, Big Sur Ventures, Juan Ramon Alonso, Ruth Puente, Madrid startup