Bibblio.org

Bibblio.org, founded in 2014 by Mads Holmen, operated as a machine-learning technology company focused on providing AI-driven recommendation and personalization capabilities. The firm developed a content discovery platform that utilized artificial intelligence to deliver personalized recommendations to readers, aiming to help digital publishers increase audience engagement and revenue. Holmen, a Danish-born entrepreneur based in London, has a background in digital branded content and has been a vocal thought-leader on the attention economy, which shaped the company's mission to offer an alternative to invasive advertising technology.

The core of Bibblio's business was a platform that enabled publishers to surface contextual videos and AI-driven product recommendations, thereby creating tailored digital experiences for different audience segments. This technology was designed to bridge the gap between acquiring site visitors and achieving desired business outcomes, such as improved conversion rates and deeper user engagement. The company served a diverse client base across several verticals, including publishing, e-commerce, education, and government, all seeking to enhance user acquisition returns.

In April 2022, Bibblio was acquired by EX.CO, a content experience platform backed by The Walt Disney Company. The acquisition was a strategic move for EX.CO to integrate Bibblio's comprehensive recommendation engine and expand its own website personalization capabilities for brands, publishers, and e-commerce businesses. Following the acquisition, Bibblio's technology was incorporated into EX.CO's platform to offer more sophisticated, hyper-personalized video and interactive experiences. This integration allows clients to deploy dynamic content and gain insights into how different audiences respond, ultimately enabling them to provide more relevant user experiences.

Keywords: content discovery, AI recommendation engine, content personalization, digital publishing technology, user engagement platform, machine learning, contextual targeting, audience recirculation, publisher tools, content monetization, AI-driven recommendations, website personalization, Mads Holmen, EX.CO acquisition, digital media technology, ad-tech alternative, e-commerce personalization, user acquisition, content experience