Bibbi Parfum

Bibbi Parfum is a luxury fragrance house founded in Paris in 2023 by the husband-and-wife team, Stina 'Bibbi' Seger and Jan Vilhelm Ahlgren. Seger, a Swedish-born creative designer, conceptualizes the brand's scents based on stories and encounters from her meditative states, aiming to translate the subconscious into olfactory narratives. Ahlgren is also the founder of the niche perfume brand Vilhelm Parfumerie, which he started in 2015 after a career in fashion and designing leather goods.

The core of Bibbi Parfum's identity is this unique inspiration process, where each fragrance represents a narrative from Seger's inner world. She collaborates with master perfumer Jérôme Epinette to bring these concepts to life. The brand markets itself as offering unisex scents that provide a journey for the wearer, with complex notes designed to evolve on the skin. The product line is characterized by a distinctive, deep Klein-blue aesthetic, which Seger connects to the colors she visualizes during meditation. The business model is direct-to-consumer through its website and also operates via partnerships with luxury retailers like Liberty London, which was its launch partner, and Skins.

Launched in October 2023, the brand quickly gained traction in the niche fragrance market. By July 2024, Bibbi Parfum secured a seed investment round from Fable Investments, the venture arm of Natura & Co, and JamJar Investments to fuel global expansion, product innovation, and team development. The company offers a collection of perfumes and scented candles, all produced with a focus on high-quality raw materials and sustainable packaging.

Keywords: niche fragrance, luxury perfume, unisex scents, artisanal perfume, Stina Bibbi Seger, Jan Vilhelm Ahlgren, meditative fragrance, olfactory narrative, Jérôme Epinette, Vilhelm Parfumerie, Fable Investments, JamJar Investments, Liberty London, scent storytelling, sustainable fragrance, luxury candles, European fragrance brand, direct-to-consumer beauty, indie perfume, sensory experience