
BGMENU.com
Online platform for food ordering and delivery including over 250 restaurants in Bulgaria, which increase in number every day.
Date | Investors | Amount | Round |
---|---|---|---|
- | investor | €0.0 | round |
investor | €0.0 | round | |
investor | €0.0 | round | |
investor | €0.0 | round | |
* | €10.5m Valuation: €10.5m | Acquisition | |
Total Funding | 000k |
Related Content
BGMENU.com operated as an online food delivery marketplace, establishing a significant presence in the Eastern European market, particularly in Bulgaria and Romania. The company was founded by Vladimir Davchev, who drew inspiration from the food delivery model he observed while studying finance in Boston. He served as the company's CEO, with Zornitsa Chugreeva as the executive director. The platform connected consumers with a wide network of restaurants, allowing them to order food for delivery to their homes or offices.
The business, operating under the corporate entity "Hello Hungry," also managed the Oliviera brand in Romania. Its business model centered on facilitating food orders for a commission, connecting a growing consumer base with an expanding portfolio of restaurant partners. The company demonstrated substantial growth, with revenues for its Bulgarian operations increasing by over 120% to BGN 1.23 million for fiscal year 2016. In August 2017, BGMENU merged with Lakom.bg, consolidating its position as a major platform in the regional market.
A pivotal moment in the company's history occurred in February 2018, when it was acquired by the Dutch company Takeaway.com (now Just Eat Takeaway.com) for an enterprise value of €10.5 million, paid in cash. This acquisition was part of Takeaway.com's broader strategy to expand its footprint in Eastern Europe. Following the acquisition, the founders, Davchev and Chugreeva, were tasked with managing Takeaway.com's business in the region, ensuring continuity and leveraging their local market expertise. Prior to this deal, the startup had received backing from the Sofia-based venture capital firm LAUNCHub Ventures. Keywords: BGMENU, Hello Hungry, Oliviera, Vladimir Davchev, Zornitsa Chugreeva, online food delivery, Bulgaria food delivery, Romania food delivery, Takeaway.com acquisition, Lakom.bg merger, LAUNCHub Ventures, food delivery marketplace, restaurant delivery service, online ordering platform, Eastern Europe food tech, food delivery exit, Just Eat Takeaway.com