FlexThis

Based in Athens, Greece, FlexThis (bflex.io) operates as a fast-growing e-mobility marketplace. The company's journey began in 2018 when founder Robbert van der Meer started a small bike rental shop in Athens called Bike & Roll, initially focusing on short-term rentals for tourists. In 2020, the business pivoted to include bike subscriptions, recognizing the potential for cycling as a broader urban mobility solution. This led to the official launch of bFlex in 2023, establishing Greece's first all-in-one bicycle marketplace.

FlexThis functions as a comprehensive platform that connects bicycle vendors with customers, offering a variety of services to meet different needs. The business model is multifaceted, allowing individual consumers and B2B clients to rent, lease, or purchase bicycles, e-bikes, e-scooters, and even electric microcars. Revenue is generated by enabling vendors to list their fleets for rentals, monthly subscriptions, direct sales, and guided tours. This diversifies income streams for vendors and maximizes the use of their fleets. The platform also offers affiliate and franchise opportunities for individuals and businesses looking to enter the mobility market.

The company's services are designed for flexibility. Customers can opt for short-term rentals by the hour or day, or choose monthly subscriptions that are ideal for commuting, delivery services, or corporate use. These subscriptions are all-inclusive, covering maintenance issues like flat tires within 24 hours, and can be canceled at any time. For those looking to own, the marketplace provides a selection of new and used bikes and accessories. FlexThis supports its vendor partners with fleet management software and marketing assistance, positioning itself as a partner in their success. Having onboarded dozens of vendors, the platform now lists over 1,000 unique products. The company is expanding its reach, with operations already active in Greece, Belgium, and Germany, and plans for further international growth.

Keywords: e-mobility marketplace, bicycle subscription, bike rental, micro-mobility, urban mobility, bicycle marketplace, shared mobility, green transportation, e-bike subscription, last-mile delivery solutions, fleet management software, bicycle leasing, sustainable transport, mobility-as-a-service, electric scooters, bicycle sales, guided bike tours, affiliate mobility program, franchise mobility business, corporate mobility