Beyonk

Beyonk Limited operates a visitor experience platform focused on the global tourism, leisure, and entertainment markets. The company was founded in 2019 in London by CEO Oscar White and CTO Antony Jones. The founders were inspired by their own frustrations in finding and booking local activities, which led them to create a more user-friendly technology solution for the experiences sector. White's background includes strategy roles at Accenture and a degree in Business Management, which informs the company's strategic direction.

The firm provides a SaaS-enabled marketplace and booking software designed for experience providers such as attractions, tours, activities, festivals, and events. Its business model centers on offering ticketing and management tools that help clients maximize bookings, automate administrative tasks, and improve customer relationship management. Revenue is generated through flexible pricing plans, including pay-as-you-go options, which align with client success. The platform, branded as Visitor Centric Ticketing™, integrates into the client's own website, allowing them to maintain brand identity while managing bookings from multiple channels, including walk-ins and online travel agents, in one centralized system.

A significant milestone was the acquisition of BookingHound in May 2022, a booking and management platform with a strong feature set for complex operations. This seven-figure deal consolidated over 6,000 bookable experiences in the U.K. and expanded Beyonk's market reach. Beyonk now offers two distinct products: the simpler Beyonk platform for the majority of the market and the feature-rich BookingHound for businesses with more complex needs. The company has raised approximately $9.7 million in funding to date, including a $5.8 million Series A round in June 2023 led by Fuel Ventures, to support international expansion and product development. Beyonk serves a global client base with operations in the UK, US, and Brazil, processing millions of visitors annually.

Keywords: visitor experience, ticketing software, booking platform, SaaS, tourism technology, event management, attractions management, activity booking, tour operators, online marketplace