Beyond Pulse
Shows coach how their players engage and respond to training, so teams and coaches can develop to their highest potential.
| Date | Investors | Amount | Round |
|---|---|---|---|
N/A | Seed | ||
| Total Funding | 000k | ||
Based in Portland, Oregon, Beyond Pulse is a sports technology firm specializing in wearable diagnostic tools designed to enhance coaching effectiveness and athlete development. Founded in 2017 by Mark Wilson, Michael Sup, and Marc-Andre Maillet, the company originated from an idea at Ohio University's Coaching Education Master's program in 2015. The founders identified a gap in the market for accessible wearable technology in youth sports, which was traditionally expensive and complex. Co-founder Mark Wilson brought extensive experience from a distinguished career in professional football, including time with Manchester United, which informed the product's development.
Beyond Pulse provides a hardware and software solution centered around its 'Smart Belt,' a wearable device that tracks key performance and health metrics for athletes. The technology captures seven core data points: heart rate, workload, distance covered, speed, high-impact sprints, active participation, and calories burned. This data is transmitted in real-time to a mobile application for coaches, available on both iOS and Android, and a web-based dashboard for deeper analysis. The primary market consists of youth and collegiate sports organizations, with a focus on soccer. The business model involves the sale of the Smart Belt hardware, with the first year of platform access included in the purchase price. This approach aims to make sophisticated performance analytics affordable and user-friendly for non-elite levels of sport.
The company's core product is the Beyond Pulse Smart Belt, a lightweight, waterproof sensor worn by players during training and games. The data collected is translated into simplified, actionable insights via the accompanying application. A distinctive feature is the 'Active Participation' metric, which helps coaches gauge player engagement and manage session intensity to optimize learning and enjoyment. Beyond the technology, Beyond Pulse emphasizes coaching education, offering resources and mentorship programs to help coaches interpret the data and improve their methods. The firm has established strategic partnerships with organizations like U.S. Club Soccer, United Soccer Coaches, and Ohio University to integrate its technology and educational content into their programs. The company's estimated annual revenue is approximately $2.9 million.
Keywords: athlete performance monitoring, wearable technology, soccer analytics, coaching tools, youth sports technology, player tracking, heart rate monitoring, sports data analysis, workload management, team performance, sports tech hardware, coach education, player development, athletic training, performance metrics, soccer coaching, sports science, smart belt, team analytics, player engagement tracking