Bewe Lab

Bewe Lab, formerly known as Neuria, is a Swiss digital health company founded in 2021 as a spin-off from the University of Fribourg. The company was established by a team of experts in neuroscience, psychology, and computer science, including Maurizio Rigamonti, Frederik Plourde, and Lucas Spierer. Bewe Lab is focused on tackling major public health challenges, such as obesity and overeating, by addressing their neurological roots.

The company operates in the HealthTech sector, developing science-based digital therapeutics. Its core offering is a patented neurocognitive motor training system delivered through engaging mobile games. This technology aims to retrain the brain's reward system, effectively reducing cravings for unhealthy foods, tobacco, and alcohol. One of their developments is a game called “The Diner,” where players are rewarded for quickly selecting healthy food items while avoiding unhealthy ones. Through repetition, this gamified intervention gradually modifies the brain's motivational and reward responses to environmental cues, leading to lasting behavioral change.

Bewe Lab's business model involves collaboration with healthcare providers, insurers, and other businesses to integrate its solutions into their services. The company provides a drug-free, evidence-based alternative for sustainable weight loss and improved consumption habits. In addition to its primary product, the company offers software for cognitive training, tools for identifying cravings, and customized online platforms designed for large-scale clinical studies. These tools help clients conduct long-term research efficiently while enhancing participant engagement. Since its inception, the company has secured funding from various sources, including grants and investments from firms like Kickfund and Business Angels Switzerland, participating in accelerators such as Vanguard Accelerator and Venture Kick.

Keywords: digital therapeutics, neurocognitive training, behavioral change, food cravings, gamified health, brain reward system, digital health, HealthTech, mobile health, cognitive training, addiction treatment, public health, neuroscience, weight management, smoking cessation, alcohol moderation, clinical studies platform, Fribourg spin-off, evidence-based interventions