BevyUp
BevyUp empowers sales associates with unique tools and insights that put the focus back on your customer..
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor | €0.0 | round |
| investor | €0.0 | round | |
N/A | Acquisition | ||
| Total Funding | 000k | ||
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BevyUp operated as a retail technology firm focused on enhancing the connection between sales associates and customers in a digital-first environment. Founded in 2012 by a team that included Mauricio Cuevas, Brian Toba, Chris Rallo, and Reymarx Gereda, the Seattle-based company emerged from the founders' experiences and recognition of a gap in the online shopping market. Cuevas, a former senior product manager at Microsoft, was inspired to create the platform after a frustrating experience trying to shop collaboratively online with his sister. This led to the development of a platform designed to replicate the social and interactive nature of in-person shopping for the e-commerce space.
The company's core offering was a mobile clienteling and sales platform that empowered retail staff to extend their customer relationships beyond the physical store. Its primary product allowed stylists and sales associates to create personalized "Style Boards," enabling them to curate and share product recommendations directly with customers. This facilitated a continuous, personalized shopping conversation, irrespective of the customer's location. The business model targeted mid-cap and enterprise-level retailers in North America and Europe, providing them with the tools to drive sales across both online and offline channels. The platform was designed to give retailers deeper insights into customer preferences and purchase intentions, data that was previously lost in private communications.
After operating as a partner for Nordstrom, BevyUp was acquired by the retail giant in March 2018 for an undisclosed amount. The acquisition was a strategic move by Nordstrom to bring BevyUp's technology and talent in-house, with the goal of integrating the digital selling tools into a new, comprehensive mobile app for its employees. This allowed Nordstrom to further its strategy of blending digital and physical shopping experiences to better serve customers in a connected world. The entire BevyUp team joined Nordstrom following the acquisition to continue developing and scaling their solutions within the larger retail ecosystem.
Keywords: retail technology, clienteling, omnichannel retail, personalized shopping, digital selling tool, ecommerce, customer engagement platform, Style Boards, sales enablement, social commerce, retail SaaS, customer relationship management, mobile retail, Nordstrom acquisition, Mauricio Cuevas, collaborative shopping, e-commerce innovation, stylist tool, retail tech startup