Bevendee

Bevendee is the operational e-commerce unit of Surya Bharti Electronics Private Limited, a company incorporated on August 6, 1997. Surya Bharti Electronics is directed by Mohammad Gheyasuddin, Mohammad Ismail, Idrish Mohammad, and Mohammad Ibrahim, who were all appointed on the same date the company was founded.

The company functions as an online retailer of electronic appliances and white goods, with a specific focus on the market in Eastern India. Bevendee's business model is structured around a decentralized warehousing strategy. Instead of large, central warehouse complexes, it operates multiple micro-warehouses and fulfillment centers located within distinct district-level clusters. This logistical approach is designed to shorten delivery lead times for customers in its service areas. Currently, the company maintains four such micro-warehouses and two corporate offices.

Bevendee's revenue generation stems from direct sales through its two dedicated e-commerce websites and by fulfilling orders for its products placed on third-party online platforms. The firm synchronizes its inventory management with targeted advertising campaigns for each cluster, aiming to maintain optimal stock levels across its distributed network. This strategy assists in managing inventory and contributes to improved customer retention rates.

Keywords: Bevendee, Surya Bharti Electronics, e-commerce, Eastern India, electronic appliances, white goods, online retail, micro-warehouses, decentralized logistics, third-party fulfillment, online sales, consumer electronics, home appliances, supply chain management, inventory management, last-mile delivery, regional e-commerce, digital retail, direct-to-consumer, fulfillment centers