Between Markets
A Provider of business-to-business information chains services for the high technology, retail and automotive industries.
| Date | Investors | Amount | Round |
|---|---|---|---|
$3.0m | Series A | ||
| Total Funding | 000k | ||
Between Markets, founded in 2000, was a Texas-based company that carved a niche in the vertical market software industry. Headquartered in Austin, the firm was a private entity backed by investors including Austin Ventures and Trellis Partners. A key figure in the company's management was John Price, who served as a marketing executive before later becoming the CEO of Vast.com.
The core of Between Markets' business was the enhancement of business-to-business (B2B) data interchange for the high-tech, retail, and automotive sectors. The company developed a comprehensive platform known as the "Data Quality Firewall". This service was designed to monitor, manage, and enforce the quality of transactional information exchanged between different enterprises. By validating business information before it entered a company's internal systems, the platform aimed to increase the accuracy and efficiency of multi-enterprise business processes. This, in turn, helped vendors and retailers improve their trading partner transactions and reduce issues like vendor compliance problems and deductions.
The company's offerings went beyond just its software platform. Between Markets also provided a suite of professional services to its clients. These included modeling services, in-depth data and process analysis, and educational programs for trading partners. Furthermore, they offered services to quantify the business impact of their data quality solutions. The company's strategic importance and technological capabilities culminated in its acquisition by Inovis on November 5, 2007.
Keywords: B2B information quality, data quality firewall, vertical market software, trading partner transactions, vendor compliance, data and process analysis, business process management, B2B data exchange, enterprise data management, transactional information quality, supply chain data, retail data services, automotive industry data, high-tech industry solutions, Inovis acquisition, Austin Ventures portfolio, Trellis Partners, John Price, Austin startup, data validation services