BetterPoints
Leading behavior change company, with cutting-edge habit-changing technology for employee wellbeing, carbon footprint reduction and environmental sustainability.
| Date | Investors | Amount | Round |
|---|---|---|---|
| - | investor investor | €0.0 | round |
| investor | €0.0 | round | |
| investor | €0.0 | round | |
* | £150k Valuation: £4.0m | Seed | |
| Total Funding | 000k | ||
| USD | 2020 | 2021 | 2023 |
|---|---|---|---|
| Revenues | 0000 | 0000 | 0000 |
| EBITDA | 0000 | 0000 | 0000 |
| Profit | 0000 | 0000 | 0000 |
| EV | 0000 | 0000 | 0000 |
| EV / revenue | 00.0x | 00.0x | 00.0x |
| EV / EBITDA | 00.0x | 00.0x | 00.0x |
| R&D budget | 0000 | 0000 | 0000 |
Source: Dealroom estimates
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BetterPoints operates in the behavioral change market, focusing on promoting sustainable travel and healthy living through a rewards-based platform. The company primarily serves local councils, health organizations, and corporate clients who aim to encourage positive behavior changes among their communities or employees. BetterPoints' business model revolves around offering a mobile app that tracks user activities such as walking, cycling, and other health-related behaviors. Users earn points for their activities, which can be redeemed for vouchers, special rewards, or entered into prize draws. The platform also provides clients with detailed impact reports and real-time data dashboards to monitor and analyze the effectiveness of their programs. Revenue is generated through subscription fees and bespoke service packages tailored to the needs of each client. BetterPoints ensures compliance with data protection regulations, including GDPR, to securely manage user data.
Keywords: behavioral change, rewards platform, sustainable travel, health promotion, local councils, corporate wellness, data insights, impact reports, GDPR compliance, mobile app.