Betterlife

Betterlife

Smart elder care solutions for institutional and home-based services.

HQ location
China
Website
Enterprise value
$109—164m
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DateInvestorsAmountRound

$27.4m

Early VC
Total Funding000k
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Maimai Pension (lifeat.cn) is a technology company focused on providing intelligent care solutions for the elder care market in China. The firm offers comprehensive hardware and software systems tailored for mid-to-high-end senior care institutions, as well as for community and home-based care scenarios.

The company's core business revolves around its 'Smart Care+' platform, which aims to reduce operational risks, improve the efficiency of caregiving staff, and enhance communication between facilities and the families of residents. For institutional care, it offers the 'Wheat Assistant' solution. For community and home-based services, it provides 'Wheat CRM' and 'Wheat Storm Care' respectively, addressing challenges such as scattered client needs, varied service demands, and quality control for in-home assistance. The home-based solution facilitates easy appointment booking, order tracking, one-click emergency calls for seniors, and health and safety monitoring to mitigate risks associated with living alone.

Operating in a country with a rapidly aging population, Maimai Pension addresses a significant market need. By the end of 2023, China's population aged 60 and above reached 297 million, with a majority preferring to age at home, creating massive demand for such services. The company has offices in major cities including Beijing, Shanghai, Guangzhou, and Chengdu to manage its business and operations.

Keywords: elder care technology, smart senior care, home care solutions, community care services, senior living technology, elder care software, aging-in-place technology, China senior care, health monitoring, institutional care management, smart nursing, remote care, senior safety, caregiver efficiency tools, elder tech, gerontechnology, telemedicine services, family communication platform, operational risk management, senior assistance systems

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