BetterHelp

An online counseling platform that provides direct-to-consumer mental health services. The company operates on a subscription-based business model, charging users a recurring fee for access to licensed therapists through various communication channels, including messaging, phone calls, and video sessions.

In addition to its direct-to-consumer services, the company has expanded its offerings to the business-to-business (B2B) market, providing mental health support to employees of partner companies. This dual approach allows for a diversified revenue stream and a broader market reach. As a subsidiary of Teladoc Health, the company benefits from the resources and strategic alignment of a larger telehealth organization.

Keywords: mental health, online therapy, subscription model, D2C, B2B, counseling, telehealth, behavioral health, wellness, teletherapy