Betterez

Betterez

Developer of cloud-based ticket management and reservation software for passenger transportation companies.

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Betterez, founded in 2011 by Tal Shalit, operates as a B2B SaaS company targeting the ground transportation and attractions sectors. The company provides a comprehensive Reservations & Ticketing Management (RTM) platform designed to digitize and streamline operations for bus operators, tours, and attractions. Shalit's background includes experience in the airline and travel technology industries, which informed his vision for bringing modern, flexible software solutions to a segment of the travel market often reliant on legacy systems. The platform is built on a multi-tenant, API-first architecture, enabling clients to manage inventory, schedules, pricing, and distribution channels from a single interface.

The core of the Betterez offering is its ability to centralize complex operational tasks. This includes features such as dynamic pricing algorithms to optimize revenue, mobile ticketing and scanning capabilities to improve the passenger experience, and detailed ridership reporting for better operational planning. The business model is primarily subscription-based, generating recurring revenue by providing its software as a service to operators. This model allows for continuous updates and feature rollouts, ensuring clients have access to current technology. Betterez serves a global clientele, helping them to increase direct sales, enhance customer engagement through targeted upselling and cross-selling, and improve overall financial efficiency. By offering a configurable and scalable solution, the company addresses the needs of operators of various sizes, aiming to modernize their ticketing processes and improve their competitive positioning.

Keywords: Reservations & Ticketing Management, B2B SaaS, ground transportation, travel technology, passenger ticketing, dynamic pricing, tour operators, bus industry, API-first platform, attractions management

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