Better Pulse

Better Pulse is at the forefront of the plant-based protein revolution, offering a sustainable and nutritious alternative to traditional protein sources through the innovative use of black-eyed peas. Founded in Israel, the company’s mission is to address global food security and climate challenges by cultivating a protein source that thrives in harsh conditions, requires minimal water and fertilizer, and remains resilient to the impacts of global warming. Utilizing CRISPR-Cas technology for seed design, Better Pulse vertically integrates its operations from the development of improved black-eyed pea varieties to the extraction of high-quality protein concentrates. This approach not only ensures product consistency and quality but also positions the company as a leader in the emerging field of climate-resilient agriculture.

The black-eyed pea, central to Better Pulse’s solution, stands out for its exclusion from the major eight allergens, its white color, and high solubility, making it an attractive ingredient for food manufacturers seeking to innovate in the plant-based sector. With one of the lowest carbon footprints among protein crops, black-eyed peas represent a strategic choice for reducing greenhouse gas emissions in food production. The company’s leadership brings deep expertise in protein science, food technology, and venture development, further strengthening its position in the market.

By targeting business clients and supplying them with next-generation protein ingredients, Better Pulse is not only advancing the science of food but also contributing to the United Nations Sustainable Development Goals related to hunger, health, and climate action. The company’s recent funding from the Israel Innovation Authority and participation in prominent accelerator programs underscore its potential to reshape the future of food with a focus on sustainability, nutrition, and technological innovation