Better Half
Better Half | Build a Happier, More Connected Relationship.
| Date | Investors | Amount | Round |
|---|---|---|---|
| investor | €0.0 Valuation: €0.0 | round | |
N/A | Seed | ||
| Total Funding | 000k | ||
Paired operates in the personal growth and relationship wellness market, offering a mobile application designed to help couples improve their connection. The company was founded in London in 2019 by Kevin Shanahan (CEO) and Diego López (CTO). The idea originated from Shanahan, a former management consultant, who identified a need for a tool to proactively maintain a healthy relationship, rather than only addressing problems through therapy.
The business serves couples at all stages of their relationship, from newly dating to long-term married partners, with a primary audience in the US, UK, Australia, and Canada. Paired functions on a freemium business model, generating revenue through premium subscriptions that unlock additional features. Users can download the app for free, and once both partners have 'paired' their accounts, they receive daily content. Since its launch in October 2020, the platform has attracted significant investment, raising over $7.32 million in multiple seed rounds from investors including Eka Ventures and Taavet Hinrikus, a co-founder of Wise.
The app's core service provides daily conversation prompts, quizzes, games, and guided exercises developed in collaboration with licensed therapists and relationship academics. These activities are designed to take just a few minutes each day and cover various topics to enhance communication, intimacy, and conflict resolution. An independent study by The Open University and the University of Brighton found that couples using the app reported a 36% increase in relationship quality, validating its positive impact. Paired has received accolades such as being named Apple's App of the Day and winning a Google Play Award for Personal Growth.
Keywords: relationship wellness, couples app, relationship coaching, improve communication, daily conversations, partner quizzes, intimacy building, conflict resolution, relationship advice, mobile application, personal growth, freemium model, subscription service, Kevin Shanahan, Diego López, relationship support, couples exercises, love languages, relationship health, connection app