Better & Better is a startup focused on revolutionizing oral care with a strong emphasis on health and environmental sustainability. The company offers premium oral care products designed to be safe for both users and the planet. Their product line includes items like toothpaste and mouthwash, formulated with ingredients that meet the strictest standards set by the Environmental Working Group (EWG). This ensures that their products are not only effective but also free from harmful chemicals.

Better & Better primarily serves health-conscious consumers who are looking for high-quality, eco-friendly oral care solutions. Their target market includes individuals who prioritize both personal health and environmental responsibility. The company operates in the broader health and wellness market, with a specific focus on oral care.

The business model of Better & Better is direct-to-consumer (DTC), meaning they sell their products directly to customers through their website, betterandbetter.com. This model allows them to maintain control over the customer experience and build a strong brand relationship. They generate revenue through the sale of their oral care products, which are available for one-time purchase or via subscription plans. The subscription model provides a steady stream of recurring revenue, which is beneficial for financial stability and growth.

In summary, Better & Better is a forward-thinking company that combines health, sustainability, and convenience in the oral care market. They cater to a niche but growing segment of consumers who are increasingly aware of the impact of their purchasing decisions on their health and the environment.

Keywords: oral care, health, sustainability, eco-friendly, premium products, direct-to-consumer, subscription model, EWG standards, wellness, non-toxic.