BeTheBeast
Integrated college sports recruiting and streaming solutions.
| Date | Investors | Amount | Round |
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| investor | €0.0 | round | |
| N/A | €0.0 | round | |
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N/A | Convertible | ||
| Total Funding | 000k | ||
BeTheBeast, Inc. provides an online suite of integrated solutions for college sports recruiting. Founded in 2011 by Michael Mahoney, Shane Mahoney, Barry Brault, and Greg Martin, the company operates as a recruitment and sports streaming platform. The founders have backgrounds as Division 1 athletes, coaches, and technology entrepreneurs. Shane Mahoney, Co-Founder and CEO, was a Division 1 scholarship athlete and has experience as an elite player trainer. Michael Mahoney, Co-Founder and Executive Chairman, had a brief stint in the NFL and was inducted into Villanova University's Hall of Fame.
The company's platform serves athletes, parents, college coaches, and event operators in the youth sports industry. For athletes, it offers a profile-centric platform to manage player data, create profiles, and generate recruiting media content like highlight videos. College coaches utilize the BTB Recruiter app, a scouting tool that provides real-time access to event schedules, player tracking, and evaluation tools. The business model includes providing analytics-driven recruiting services and integrated solutions for event operators that enhance recruiting activity. Revenue is generated through these services and by college recruiters paying for access to search and video capabilities. The platform also offers live streaming and on-demand viewing of youth sports events for families and fans.
In late 2021, BeTheBeast was acquired by LiveBarn, a Canadian company focused on live and on-demand streaming from sports venues, for $17 million in a stock and cash deal. Following the acquisition, BeTheBeast's co-founder Shane Mahoney became the VP of Business Development at LiveBarn.
Keywords: college sports recruiting, athletic recruitment platform, youth sports, live streaming, player profiles, scouting app, recruiting media, sports technology, event management solutions, basketball recruiting, volleyball recruiting, athlete evaluation, BTB Recruiter, on-demand sports, player data management, showcase events, college coaches, athlete profiles, recruiting analytics, sports streaming platform