Betaout

Betaout is a marketing automation solution designed to help online businesses increase conversions and personalize user engagement. Founded in 2014, Betaout serves over 160 e-commerce companies globally, including notable clients like Paytm, Lenskart, Tokopedia, Crocs, and Lenovo. The platform offers a range of features such as abandoned cart recovery, browse abandoned communications, and email automation. It also provides tools for creating unified customer profiles and advanced segmentation, including customer lifetime value and purchase behavior analysis. Additionally, Betaout supports AI-powered multi-channel reach through web push notifications, app push notifications, and personalized onsite targeting like pop-ups and exit intent. The company operates in the e-commerce market and generates revenue through subscription-based services. Backed by investors such as Beenext, Stanford Angels, Letsventure, Chennai Angels, Hyderabad Angels, and Mumbai Angels, Betaout is committed to humanizing the e-commerce experience.

Keywords: marketing automation, e-commerce, conversions, user engagement, real-time data, customer profiles, segmentation, AI-powered, multi-channel, notifications.